Advertiser guide

As an advertiser on ReTarget.gg, you run CPC or CPA offers that render to high-intent visitors on publisher websites. These visitors are outside their host site's primary service area: they've already shown intent by showing up; they just can't convert on the publisher's product. That's your audience.

Becoming an advertiser

1. Apply from the dashboard

   Sidebar → Advertiser → Become an advertiser. Fill the application: company details, primary website, vertical, preferred payment model.

2. Wait for review

   Our team reviews applications during business hours. Regulated verticals (iGaming, crypto) may need additional documentation.

3. Unlock the advertiser surface

   Once approved, the Advertiser section unlocks with offer creation, budgets, deposits, and stats.

Creating an offer

Click Create offer in the advertiser dashboard. You'll configure:

Basics

• Vertical: the category your offer serves (iGaming, finance, sports, crypto, streaming, e-commerce).
• Creative: brand name, short description, call-to-action, and a logo / hero image. Shown in the offer card grid.
• Affiliate URL: your landing page. Supports dynamic placeholders, all substituted at redirect time on /v1/r:
  • {clickId}: the unique id for this click. Pair it with your own analytics to close the attribution loop.
  • {websiteKey}: the publisher's website key.
  • {country}: ISO country code from the request IP.
  • {region}: ISO region code when available.

Targeting

• Countries: one or more ISO country codes. The offer only shows in these markets.
• Regions: optional narrowing to specific regions within a country.

Payment model

• CPC: you pay per billable click. Set per-country rates; the dashboard shows the minimum for each country based on platform quality floors.
• CPA: you pay per conversion. Configure flat or tiered payout rules, an attribution window, and (optionally) first-purchase-only. Requires the CPA integration to be enabled on your account.
• Premium placement: on CPC offers, premium status puts your offer earlier in the grid for eligible visitors. Request it from your advertiser dashboard; availability depends on fit and spend history.

Budgets

Four optional caps. The first one that exhausts pauses the offer:

• Daily budget: max spend per UTC day.
• Weekly budget: max spend per UTC week.
• Monthly budget: max spend per UTC month.
• Total budget: lifetime cap. Optionally pause at 90% to avoid overshooting.

After submission, new offers enter pending approval. Once approved, they go live for matching publisher websites.

Managing offers

From the advertiser dashboard you can:

• Pause / reactivate an offer at any time.
• Edit creative, rates, targeting, and budgets.
• Duplicate: clone an offer to test a creative variant or a regional split.
• View stats: per-offer impressions, clicks, spend, CTR (and CPA conversions when applicable).

Budget behavior

• Daily cap reached → offer pauses until 00:00 UTC the next day.
• Weekly / monthly cap reached → offer resumes at the start of the next period.
• Total cap reached → offer pauses permanently. Raise the cap to resume.
• Balance hits zero → all your offers pause simultaneously; deposit more to resume.

Monitor Spend insights on the advertiser dashboard: recent spend trend, billable events, and balance runway.

Funding your account

See Advertiser deposits for card and crypto top-ups. Keep balance ahead of spend to avoid mid-campaign pauses.

Optimization checklist

• Start narrow, scale wide: launch in one country to learn before scaling.
• Match landing to placement: a section placement on a blog expects a different CTA than a full-page geo overlay.
• Use {clickId} in your URL: lets you close the loop on your own analytics (which ReTarget.gg click created which signup / conversion).
• Iterate on creative: run a couple of variants and double down on the winner.
• Don't ignore mobile: a large share of blocked traffic is mobile. Make sure your landing page works on iOS Safari and Android Chrome.

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