Analytics & reporting

Every website has its own analytics: impressions, clicks, earnings, and breakdowns by geo, device, and offer. Scheduled CSV exports ship the same data to your inbox on whatever cadence you want.

Where to find analytics

Dashboard → Websites → click the site. Analytics live on the website detail page. There's also an Overview dashboard that rolls up across all your sites.

Date range

Pick any date range on the website detail page. All times are in UTC.

Core metrics

Metric	Meaning
Earnings	Revenue from billable events: CPC clicks + CPA conversions when advertisers run CPA offers on your site.
Impressions	Offer cards rendered for blocked visitors.
Clicks	Clicks on offer cards (invalid clicks excluded: see below).
CTR	Clicks ÷ impressions.
eCPM	Earnings per 1,000 impressions. Roll-up combining CTR × avg payout.
Visitors	Unique visitors in range (first-party session id).

Breakdown tabs

On the website detail page you have four breakdown tabs:

• Geo: top countries by earnings / impressions / clicks.
• Device: desktop / mobile / tablet split (from user-agent bucket).
• CPC vs CPA: earnings split by offer payout type.
• Placement: if you run multiple ReTarget.gg embeds on different pages, their performance side-by-side.

Exporting data

One-off CSV

Each breakdown tab has an Export CSV control. The download uses the currently selected date range and columns.

Scheduled CSV exports

Automate recurring reports to your team or analytics pipeline:

1. Open a website

   Dashboard → Websites → click the site → scroll to Scheduled CSV export.

2. Configure the schedule

   Pick: breakdown tab (geo / device / offer / placement), cadence (daily / weekly / monthly), and email recipients.

3. Save

   Exports are sent on the chosen cadence. You can review, edit, or pause all schedules from Settings → Notifications & reports in the sidebar.

Advertiser analytics

If you're also running CPC or CPA offers, your Advertiser dashboard shows the complementary view:

• Offer-level stats: impressions, clicks, spend, budget usage per offer.
• Spend insights: recent trend, billable events, balance runway.
• Geo breakdown: which countries your offers are winning impressions in.

What counts as billable

Not every click or conversion ends up on your earnings line. ReTarget.gg filters events that look like abuse or automation:

• Duplicate clicks from the same visitor on the same offer within a short window.
• Known bots: user-agent and network heuristics.
• Self-clicks: rate-limited per IP.
• Invalid origins: events from unregistered domains are rejected by the API.

Invalid activity is still visible in analytics for transparency but doesn't charge advertisers or earn publishers.

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